Already successful as an Etsy seller, Missy of Garden's Gate Jewelry came to me looking to create a brand identity, develop an ecommerce store, and create printed materials for wholesale inquiries.
Missy's custom wedding and anniversary jewelry bracelet cuffs are hand hammered and stamped for a delightful gift. I created a brand logo and icon based around her earthy rustic products, but added a touch of whimsy with playful fonts and a bracelet casually slung over one of the letters in her logo. It perfectly fit with Missy's customer-first, laid back style.
From there, I developed a custom Shopify site for her that included chat functions so she could easily connect with her clients, as each piece of jewelry is bespoke and many times the clients are heavily involved in the design direction.
Finally, I created a Wholesale catalog for Missy to present to her wholesale partners, and provided it as an editable template so Missy can easily make changes to it as her business grows.